Welcome to Horsham Skeptics. Our talks are usually held in The Tanners Arms, 78 Brighton Road, Horsham. Dates of events vary but are usually once a month on a Monday - the next event is Monday 13 July.
SitP Horsham is here to provide the people of Horsham and beyond with experts who like to talk about a huge variety of subjects, including science, the paranormal, journalism, history, gender issues, religion, astronomy, linguistics, hypnosis, maths, climate change - any subject really. Afterwards we ask questions, hear the answers and meet other people who like to do the same.
(We collect £3 from audience members, to cover speaker expenses)
If you're local to Horsham, you might fancy going along to the other relatively nearby SitP groups in Guildford, Worthing, Eastbourne, Lewes, Brighton, Kingston and Tunbridge Wells - you'll find links to them and all the other Skeptics in the Pubs across the country at the bottom of this page.
If you have any suggestions, comments or questions at all or think you can help out in any way, then please get in touch using the "Contact Us" link at the top left of the page.
Can consumers trust what they're seeing, reading, hearing and clicking on?
Monday, July 13 2015 at 8:00PM
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The Tanners Arms
78 Brighton Road
Horsham, West Sussex RH13 5BU
What's the talk about?
Richard Burdett looks at advertising from both the consumer's and the advertiser's perspective. Can consumers trust what they're seeing, reading, hearing and clicking on? And, in an increasingly fragmented and fractured media environment, can advertisers trust the data on which they're making multi-million pound investment decisions?
Richard began his career at Saatchi & Saatchi, spending eleven years working with clients such as BA, BP, Cadbury Schweppes and Sainsbury's. He then moved to the fledgling world of multi-channel television, initially as Head of Ad Sales for The Discovery Channel and subsequently as Head of Marketing for UK TV. While Head of 4Creative, Channel 4's in-house ad agency, he worked on shows such as Lost, Desperate Housewives, Shameless and Jamie's School Dinners as well as the launches of More4 and Film4.
He is currently MD of Horse & Country TV, a channel that has brought over fifty new advertisers on to TV and was one of five nominees for Best Factual Channel in the recent Broadcast awards.