“You can’t believe everything you read in the papers.”
Everyone knows this, but few people realise this truism extends far beyond the celebrity pages and gossip columns, and spills into ‘real’ news. Here, the near-invisible influence of PR companies is often pivotal in deciding what news gets told, and how it gets reported. By taking a brief look at the history of modern journalism, and using real examples taken from recent headlines, Michael Marshall will show why you really, really can’t believe everything you read in the papers.
About Michael Marshall
Michael Marshall is the co-founder and vice-president of the Merseyside Skeptics Society and appears on the “Skeptics with a K” and “Be Reasonable” podcasts. Besides organising national and international campaigns against homeopathy, he writes about the often-unsuspected role of PR in modern media.
Michael has written for The Times, The Guardian and The New Statesman, and has lectured for journalism students at Sheffield Hallam University. He was described by PR Week as ‘****ing brilliant’ and was also once rather amusingly called a series of very rude words by self-proclaimed psychic Joe Power.
Find out more about Michael Marshall from his website: http://badpr.co.uk/about-bad-pr/
And some more here: http://www.goodthinkingsociety.org
In the meantime if you have any ideas or suggestions for future talks, or would like to help the Horsham Skeptics on the organising committee, please let us know either by email or via the Horsham Skeptics Facebook page.
Looking forward to seeing you on 24 April at the Anchor Hotel, Horsham