Can consumers trust what they're seeing, reading, hearing and clicking on?
Monday, July 13 2015 at 8:00PM
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The Tanners Arms
78 Brighton Road
Horsham, West Sussex RH13 5BU
What's the talk about?
Richard Burdett looks at advertising from both the consumer's and the advertiser's perspective. Can consumers trust what they're seeing, reading, hearing and clicking on? And, in an increasingly fragmented and fractured media environment, can advertisers trust the data on which they're making multi-million pound investment decisions?
Richard began his career at Saatchi & Saatchi, spending eleven years working with clients such as BA, BP, Cadbury Schweppes and Sainsbury's. He then moved to the fledgling world of multi-channel television, initially as Head of Ad Sales for The Discovery Channel and subsequently as Head of Marketing for UK TV. While Head of 4Creative, Channel 4's in-house ad agency, he worked on shows such as Lost, Desperate Housewives, Shameless and Jamie's School Dinners as well as the launches of More4 and Film4.
He is currently MD of Horse & Country TV, a channel that has brought over fifty new advertisers on to TV and was one of five nominees for Best Factual Channel in the recent Broadcast awards.